Millennials are thought to be the most socially conscious group ever! They don’t just talk the talk or walk the walk, they buy the into the solution – with CASH. A recent survey reports that 66% of global respondents say they’re willing to pay more for products and services that come from companies that are committed to positive social and environmental impact while 73% of Millennials feel this way.
So, being socially aware is actually a marketing strategy focused on the Millennial Generation. AND… THERE IS MORE! As it turns out, the Millennial Generation is now being joined by others to create Generation W.
Generation W refers to the World Generation and has been renamed by some to be “The Dubs”. The Dubs is a unique generational group because it reaches beyond age limitations. It encompasses those that are locally focused and globally aware regardless of their age. That is great news if you are creating a marketing strategy based on reaching the Millennials because you are reaching further than you anticipated.
On the other hand, if you’re not addressing the Millennials, you are losing ground. If you have been in this game for a while, you may not have noticed that the Millennial generation is even old enough to have a job. In fact, they are. The oldest of the Millennial generation is now 40! They have jobs, houses, families, and a conscience. They are a generation that is demanding to be heard.
NeoFill is happy to let you know that we have a strategy that will allow you to display your social responsibility by raising funds for your favorite global charity while still offering great marketing partnership for your local merchants.
The strategy, housed on our auction platform is called Help Us Give or H.U.G.
The premise is simple, hold an auction – share the revenue with a charity – become relevant to the DUBS community.